What if your dealership could be open 24 hours a day, 7 days a week, without requiring extra staff? Your dealer website helps you achieve just that! With a responsive dealer website, potential customers can find a car whenever and wherever they want.
With online shopping now playing an integral role in the car buying process, a well-designed dealer website is a must. In addition, your website is a great way to engage with your customers by providing them with helpful tools such as a built-in loan calculator, online credit applications or even instant financing prequalification to help move them along in the buying process.
So how can you tap into these online customers and get them motivated to purchase from your website? Below are a few tips and tricks that can help with your auto dealer website.
- Choose the Right Domain Name:
Every great website begins with a domain name, and is arguably one of the most important steps since it represents your online brand. Ideally, the domain name should be the same as your dealership, which should catch the consumer’s attention and help you build your brand’s image over time.
Here are some recommendations:
- It should be easy to spell/type
- Keep it short and simple
- Utilize keywords that can help your SEO
- Avoid numbers and hyphens
- Use a “.com” if possible. It is the most reputable top level domain
2. Take Superb Photographs:
The quality of the photos you take of your inventory can help you stand out from other dealer websites for shoppers browsing online. Poor pictures can make your vehicle look worse than it actually is, while good pictures can help to increase the perceived value. After you've washed and detailed your car, you'll want to make sure you take pictures of the:
Exterior, including all angles
- Engine
- Tires
- Wheels
- Trunk
Interior, including
- Dashboard
- All seats
- Carpet
- Odometer
Background
- Don't use a background that's distracting. (The photo should be about the vehicle, not the scenery).
- Write Captivating Vehicle Descriptions:
If you look across different car listing sites you will most likely see a standardized form of writing when it comes to the vehicle description. Stylizing your writing in a way that is different yet captivating is a great way to capture the attention of your potential customer. If you want to convert online visitors into prospective clients, then you need to follow the tips below:
- Describe the car as if you are talking on the phone
- Utilize Google Keyword Planner data to optimize for SEO
- Emphasize any unique or special features
- Always proofread to ensure that your information is accurate
A website is more to your business than just a site to house your inventory. It can be a complete online store, allowing you to expand your reach and attract new customers.
Having a dealer website is now considered a necessity rather than a luxury—it’s essential for new businesses to survive in a market that has an ever-growing, tech-savvy consumer demographic
