COLUMBUS, OH, October 21, 2021 – AutoSweet and DealerCenter announced today a partnership designed to provide Facebook, Facebook Marketplace, and Google advertising to DealerCenter’s independent dealership clients.
Earlier this year Facebook ended free automatic catalog feed support to Facebook Marketplace. This created a new challenge for independent dealerships who relied on Facebook Marketplace to promote their vehicles and generate leads and sales.
“Promoted Marketplace Inventory is a solution designed and priced specifically for independent dealers who want to get their inventory back on Facebook and Facebook Marketplace,” said Ed Braunbeck, AutoSweet’s Director of Strategic Partnerships. “We leveraged the development strength of AutoSweet and DealerCenter to create this solution which can be implemented in as little as one business day.”
DealerCenter will provide the inventory feeds of its clients who sign-up for Promoted Marketplace Inventory to AutoSweet to use in Facebook advertising. Leads, messages, and phone calls from dealers’ Facebook ads will automatically be integrated into the DealerCenter CRM.
Barry Lane, DealerCenter’s Vice President of Business Development, added, “We are excited to introduce the power of Facebook advertising to our dealership customers.” Lane continued, “We pride ourselves in the ability to provide affordable marketing solutions that work for our independent dealer clients.”
This partnership aligns the strength of AutoSweet’s automotive Facebook advertising expertise and transparent marketing dashboard with DealerCenter’s all-in-one, cloud based, Dealer Management Solution designed to fit the needs of the independent dealer.
The two companies are planning further integrations that will allow dealers to easily market their inventory and measure sales attribution on the world’s most popular digital marketing channels.
AutoSweet is a digital marketing and advertising firm that helps car dealerships nationwide drive quality website traffic, convert leads and match back offline sales from online advertising. AutoSweet’s primary focus includes Facebook and Instagram advertising, Google dynamic inventory search ads, Google display advertising, dealer websites, automotive email marketing, used vehicle classified advertising, and reputation management. Clients have access to the company’s proprietary dashboard and software that keeps them one step ahead of the competition. AutoSweet is both a Facebook Marketing Partner and a Google Partner.
DealerCenter is a leading provider of dealer management solutions. DealerCenter gives full control over sales, customer management, inventory, credit reports, insurance and financing. With available add-ons such as Dealer Websites and Buy Here Pay Here, it gives you the functionality you need. As an authorized reseller, we can provide access to major credit bureau and book services, vehicle history reports and other services popular with independent dealers.