MAX Digital Powers DealerCenter Enhanced Market Pricing

Auto News 4 min Read

DealerCenter has partnered with MAX Digital to provide their independent dealers access to powerful market-based pricing and appraisal intelligence through DealerCenter’s all-in-one dealer management system and mobile solution.

“MAX Digital is known for their superior data. The independent dealers are sometimes underserved by top-tier tools, so we strive to close those gaps. Being able to grant access to the level of detail MAX provides by market across our dealer network is a home run for our customers,”

Said Barry Lane VP of Business Development DealerCenter.

“Accurate, market-based pricing continues to grow in value and we are consistently optimizing the quality of our data for every level of our customers,”

Shared Mike Cavanaugh, EVP MAX Digital.

“This partnership is such a clear win-win-win with DealerCenter providing a convenient way for independent dealers across the nation to upgrade to MAX data while remaining within the seamless DealerCenter experience.”

MAX Digital established data operations in this category with the founding of FirstLook in 2001. Over the years data has continued to expand as a focus area within the company, today processing millions of VINs daily and filtering them to provide the cleanest, most accurate results. That foundation of vehicle market data is then expanded with updated vehicle packages and information, so pricing to market with precision is easy.

For more information on MAX Digital’s data platform and available integrations, see To take advantage of this valuable program, independent dealers can contact their DealerCenter representative.


About MAX Digital Founded in 2011, MAX Digital was born from a rich history of innovation and continues the pioneering spirit of FirstLook by delivering the professional tools needed to help dealerships thrive into the future. MAX Digital empowers thousands of dealerships to transform their retail processes to sell more cars more profitably through award-winning inventory management and people-friendly digital retail solutions. MAX Digital was named Dealers’ Choice top inventory management system for 2019 in Auto Dealer Today, for more information visit


About DealerCenter DealerCenter provides industry-leading web-based and mobile technology solutions for dealerships and finance companies nationwide. DealerCenter strives to create a single-sign-on solution where dealers can manage their entire operation from just one platform. The DealerCenter platform includes a full-feature Dealer Management System (DMS), Buy Here Pay Here (BHPH) Management, Customer Relationship Management (CRM), and more.

DealerCenter is developed by Nowcom Corporation based in Los Angeles, CA and part of the Hankey Group of Companies. For more information about DealerCenter, visit

If you'd like to get signed up with MAX Digital, click here.



* This blog post was originally published on 10/04/2019 on

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