The Fourth of July is one of the biggest selling weekends of the year—and the dealers who win it are the ones who stock up early. Auction Center is the simplest way to acquire more inventory before the rush hits.
Independence Day weekend moves cars. Shoppers are off work, dealer promotions are in full swing, and lots that are stocked deep with the right inventory are the ones that cash in. But you can't sell what you don't have—and the time to source is now, before the holiday hits.
That's where Auction Center comes in. It's DealerCenter's all-in-one auction experience, built to eliminate the need to juggle multiple auction sites by bringing browsing, bidding, and purchasing directly into DealerCenter. One place to source vehicles—and right now, it just got a lot more worth your while.
Two Big Updates
Recent changes to Auction Center have already driven more activity and more vehicles sold. Here's what's new heading into the holiday:
Stock up at 30% off Buy Now prices before the Fourth
Skip the bidding and take a vehicle home at 30% less—more margin on every unit you buy, right when you need the inventory most.
Starting bids now equal the floor price
The opening bid is the real number—no inflated starts. If your bid wins, the vehicle is yours.
Everything You Need To Source Smarter
Auction Center isn't just a place to bid—it's a full sourcing toolkit built into the platform you already run your business on. Here's what dealers get:
- Get started with no subscription cost—and no buy fees for purchases made through the platform.
- Access a large volume of exclusive CULA and WFS vehicles, including off-lease inventory—with first access before these vehicles hit open auction.
- Place manual or auto bids, even while you're on the go.
- Pay via ACH for a simple, secure transaction experience, and view and track all your auctions in one place.
- Instantly access AutoCheck reports and book values (KBB, JD Power, Black Book) to buy with confidence.
- Complete your purchase with Westlake Flooring, and arrange shipping directly through RunBuggy—or use your own transport.
Stock Up Before The Fourth
The selling weekend comes fast—and the earlier you source, the better your lot looks when the shoppers show up. Between 30% off Buy Now prices, starting bids that equal the floor, and zero subscription or buy fees, there's never been a better moment to fill your lot through Auction Center.
Don't let the biggest weekend of the summer catch you short on inventory. Get in early, source smart, and roll into the Fourth ready to sell.
Ready To Fill Your Lot?
Connect with a DealerCenter representative for a personalized walkthrough of Auction Center—and find out how easy it is to source more inventory, at a better price, all in one place before the holiday rush.
Request A Call →Already using Auction Center?
Reach out to your specialist to get even more out of the platform this holiday.
