--- title: Unlocking the Power of Automotive Consumer Insights description: Discover how Experian’s Automotive Consumer Trends Quarterly Report, combined with The Trade Desk's omnichannel strategy, empowers car dealerships to target in-market car buyers with precision. Learn about top web content preferences, frequented digital platforms, and key CTV and audio channels. Access insights into the latest trends and find out how to use this data to maximize your advertising impact while maintaining consumer privacy. image: https://dcnation.dealercenter.com/hubfs/Experian_BlogBanner.jpg --- [![DC Nation Logo](https://dcnation.dealercenter.com/hubfs/DC%20Nation%20Logo.png) ](https://dcnation.dealercenter.com) 0 % # Unlocking the Power of Automotive Consumer Insights [Auto News](https://dcnation.dealercenter.com/blog/tag/auto-news) 3 min Read **Los Angeles, CA, August 15, 2024** – Understanding the latest automotive consumer trends is crucial for staying ahead in the competitive market. Experian’s Automotive Consumer Trends Quarterly Report dives deep into the specifics of car-buying behavior, analyzing both who is purchasing and why. At DealerCenter, we understand the importance of staying ahead in the ever-evolving automotive market. That’s why we’re excited to highlight a valuable resource that dives deep into consumer trends, providing insights that can sharpen your dealership’s marketing strategies. **Discover the Latest in Car-Buying Trends** Experian’s Automotive Consumer Trends Quarterly Report goes beyond the surface of general car-buying patterns. Each quarter, they focus on specific vehicle segments, analyzing who’s buying and why. This information is crucial for any dealer looking to fine-tune their approach to reach the right audience. But it doesn’t stop there. Experian has partnered with The Trade Desk to transform these insights into actionable strategies. They’ve developed a comprehensive omnichannel approach, pinpointing where in-market car buyers are spending their time online, which websites and apps they frequent, and even which streaming services and audio channels are most relevant. **Why This Matters for You** Understanding these trends can significantly impact how you connect with potential customers. By aligning your marketing efforts with where your audience is, you can ensure your messages hit the mark, maximizing your advertising impact and boosting your dealership’s success. **See the Full Article Here** We encourage you to dive deeper into these insights by reading the full article on Experian’s website. It’s a must-read for anyone looking to stay competitive in today’s market.   [ Full Article ](https://www.experian.com/blogs/insights/auto-turn-car-buyer-insights-into-advertising-action/)   **About DealerCenter** DealerCenter is a leading provider of dealer management solutions. DealerCenter gives full control over sales, customer management, inventory, credit reports, insurance and financing. With available add-ons such as Dealer Websites and Buy Here Pay Here, it gives you the functionality you need. As an authorized reseller, we can provide access to major credit bureau and book services, vehicle history reports and other services popular with independent dealers. ## Related Posts [Auto News](https://dcnation.dealercenter.com/blog/tag/auto-news) #### Stock up this 4th of July with Auction Center [Auto News](https://dcnation.dealercenter.com/blog/tag/auto-news) #### Looking Back on NIADA 2026 [Auto News](https://dcnation.dealercenter.com/blog/tag/auto-news) #### Drive Down Risk A BHPH Collections Masterclass featuring GlobalNow Tech [Auto News](https://dcnation.dealercenter.com/blog/tag/auto-news) #### Meet DealerCenter at NIADA 2026 — Booth 921 [![DC Nation Logo](https://dcnation.dealercenter.com/hubfs/DC%20Nation%20Logo.png) ](https://dcnation.dealercenter.com/) Level up your dealership with DC Nation. a series of free content designed to help you succeed ###### Connect with us [![Dealer_center_logo](https://dcnation.dealercenter.com/hubfs/Dealercenter_logo-01-1.png) ](https://www.dealercenter.com/?referral=DCNation) ###### Navigate DC Nation - [ DMS ](https://dcnation.dealercenter.com/dms) - [ Digital Marketing ](https://dcnation.dealercenter.com/digital-marketing) - [ Login to DealerCenter ](https://idsvr.dealercenter.net/authn/authentication/dcAuth) - [ CRM ](https://dcnation.dealercenter.com/crm) - [ Customer Experience ](https://dcnation.dealercenter.com/customer-experience) - [ DealerCenter News ](https://dcnation.dealercenter.com/dealercenter-news) - [ Management & Culture ](https://dcnation.dealercenter.com/management-and-culture) - [ Auto News ](https://dcnation.dealercenter.com/auto-news) - [ Help Center ](https://support.dealercenter.net/hc/en-us) - [ New Dealer Licensing ](https://dcnation.dealercenter.com/new-dealer-licensing) - [ Best Practices ](https://dcnation.dealercenter.com/best-practices) ### Stay Updated © 2021 DealerCenter. All Rights Reserved