Three new tools are live in DealerCenter—and they're built to do one thing: help you sell more cars with less manual work. Here's the rundown from our latest webinar.
If you joined our latest What's New in DealerCenter webinar, you already got a live look at the newest features rolling out across the platform. If you missed it, no problem—we're breaking it all down right here.
This round is all about working smarter. Two AI agents that engage and qualify your leads around the clock, plus a long-requested upgrade to one of the tools you use every single day. Let's get into it.
The CRM AI Sales Agent — Your Internet Leads, Worked Automatically
An add-on to CRM Pro, the AI Sales Agent delivers instant SMS and email responses to your internet leads—the ones coming in from CarGurus, AutoTrader, Cars.com, and the rest. From the first message, it's working to qualify the lead and move them toward an appointment.
Here's what it's built to do:
- Pinpoint the customer's vehicle of interest, budget, and payment preference (cash or finance).
- Collect a credit app when a customer is financing—so you can run it through the new HTML credit report (more on that below).
- Schedule the appointment. That's the end goal, and it's the one goal you can't turn off—because that's where deals get made.
- Follow up automatically with unresponsive leads, on a cadence you control.
You stay in control the whole time. Give the agent a name, set the tone and your dealership's "X factor" in the context and guidelines, and answer a quick questionnaire so it knows the essentials—are prices negotiable, do you ship vehicles, do you accept trade-ins, do you offer financing. And every conversation is fully logged in your CRM, giving owners and GMs real visibility into both customer needs and what the AI is doing.
If a customer gets frustrated or asks something outside the AI's lane, it hands the conversation off to a sales rep—and you can jump in and take over any conversation yourself at any time.
The Website AI Chat Agent — Engaging Shoppers 24/7
Where the AI Sales Agent works your CRM leads, the Website AI Chat Agent lives right on your DealerCenter website—delivering instant, AI-driven help to shoppers as they browse your inventory.
It helps customers navigate your lineup, answers vehicle-specific questions in real time, and can serve up a vehicle history report on the spot. Shoppers can jump straight to a trade-in form or a credit application right from the chat. And just like the sales agent, when a question falls outside its scope—say, a question about which credit profiles you work with—it routes the conversation to your sales team.
The biggest win? It captures and engages shoppers outside of business hours—so you're never missing a late-night lead while your team gets some well-earned work-life balance.
HTML Credit Reports — The One You've Been Asking For
This is the one dealers have requested for years. If you run credit in DealerCenter, you know the old text format can be a challenge to read unless you've been trained on it. The new HTML credit report changes that.
It's structured to be read at a glance:
- Accounts, balances, and statuses are clearly separated and easy to scan.
- Late payments and negative items are highlighted, with color coding throughout.
- No more parsing a wall of text to make a fast decision.
Best of all, it's already included—if you run credit reports today, you'll see a text option and an HTML option side by side. One quick note for compliance: the HTML view is a translation of the text format, so it's still good practice to verify against the text report as part of your due diligence.
Why It Matters
AI takes the monotonous, repetitive questions off your team's plate so they can focus on high-intent customers. It delivers the consistent follow-up that's so easy to let slip—because out of sight really is out of mind. And it stays in front of your customers around the clock.
And this is just the beginning. Right now we're focused on the BDC phase of the customer experience—next up is post-BDC lead nurturing and AI assistance for remarketing. With more developers than salespeople at DealerCenter and Nowcom, these tools are only going to get better.
Want These Tools Working For You?
Everything we covered is available now. If you're interested in the AI Sales Agent, the Website Chat Agent, or just want to see the new HTML credit reports in action, your rep can get you set up.
Email sales@dealercenter.com and we'll connect you with your rep.
Already a DealerCenter dealer? Reach out to your CRM specialist—
they have great suggestions for getting the most out of your new AI tools.
